The Human Element in Real Estate

Even technology has its limits …  In fact, consumers need  and want the help of a real estate agent when they are buying or selling a home, and they continue to seek it.

So, what makes real estate transactions so different from other services that have become electronically based? First, buying and selling a home is an emotional experience. It’s also incredibly complex, with requirements and regulations that change frequently. And, unlike planning a vacation or renting a car, purchasing or selling a home is something we don’t do very often. Even technology can only provide so much support …

Read more about the importance of the “human element” in real estate sales here.

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